Dr. Dichter Lecture at the Shelbourne Hotel.
Dr. Dichter Lecture at the Shelbourne Hotel..1961..02.10.1961..10.02.1961..2nd October 1961..Ernest Dichter is an Austrian-American psychologist and marketing expert known as the "father of motivational research. He was invited by P Owen Ltd to give a lecture on his methods at the Shelbourne Hotel, Dublin.
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