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‘Jim Figgerty’, (holding hat) the man who put the figs in fig rolls, returns to Jacobs after a three-month absence and is mobbed by fans. Part of a hugely successful marketing campaign based on the question ‘How do Jacobs get the figs in the fig roles?’ Figgerty, and his sidekick, Habibi, (who asked the question in French) became part of the national consciousness..19.03.1969

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1969 - 19/03 'Jim Figgerty' at Jacobs D212-6708.jpg
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Irish Photo Archive
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1772x1177 / 563.8KB
Contained in galleries
1969 - 19/03 'Jim Figgerty' at Jacobs, 1969 - 19/03 'Jim Figgerty' at Jacobs, 1960s
‘Jim Figgerty’, (holding hat) the man who put the figs in fig rolls, returns to Jacobs after a three-month absence and is mobbed by fans. Part of a hugely successful marketing campaign based on the question ‘How do Jacobs get the figs in the fig roles?’ Figgerty, and his sidekick, Habibi, (who asked the question in French) became part of the national consciousness..19.03.1969